H A I R | S K I N | B O D Y | A R O M A | L I F E
Founded by Horst Rechelbacher
Intelligent Nutrients was created by "the father of Safe Cosmetics" and Aveda founder Horst Rechelbacher. As a salon owner and world-famous hairdresser, he was the first to see the ill health effects beauty products had on stylists. With no safe alternatives, he made his own, introducing the concepts of plant-based products, aromatherapy and environmental impact into the world of beauty.
Horst left Aveda to pursue the mission of next-level certified organic, sustainable, inside-and-out beauty. In 2008, IN revealed the first USDA certified organic hair care line. It broke new ground to revolutionize the beauty industry again. Today the company is led by his wife Kiran Stordalen and daughter Nicole Rechelbacher, who were instrumental since day one.
Truth matters — that's why we list every single ingredient on our packaging. Our third-party certification seals let you know that products are verified as 65-95% organic, cruelty-free and made with renewable energy.
Organic certification is a long, costly process but we believe integrity is worth investing in. In fact, we also have a full-time staffer to ensure all ingredients, suppliers, formulations and partners live up to our standards.